Experience

EDUCATION

Boston College, College of Arts and Sciences Chestnut Hill, MA

· Dual Degrees: BA Economics, BA Philosophy, May 2003

· Sophomore Standing Program: completed coursework for both majors in 3 years.

EXPERIENCE

Director, Interactive Solutions
March 2011 – Present
Marquette Group, Peoria, IL – Digital Marketing and Advertising Agency

  • Lead product development to provide outstanding marketing and advertising opportunities for over 100 clients’ lead-generation initiatives
  • Build and monitor advanced processes and procedures to ensure successful client campaign fulfillment across more than 300 local, social, mobile, and search campaigns
  • Direct strategic planning of Interactive Business Unit across 5 offices; provide guidance and leadership to sales and operational team of approximately 30 members
  • Identify and evaluate potential digital vendors; negotiate contracts and manage relationships with over 20 existing partners
  • Provide sales support through frequent training and direct client interaction as a subject matter expert resulting in 60% average revenue growth YOY

International Business Development Manager
December 2008 – March 2011
The Oilgear Company, Milwaukee, WI – Hydraulic Engineered Systems

  • Responsible for developing and implementing strategic entry into new sales channel, generating $1.3MM of annual revenue in first year through relationship-based government contracting opportunities
  • Built and maintained strong relationships with international government personnel
  • Consulted on Interactive Content Management, User Interface, and Graphic Design for rollout of strategic global online initiatives

Sole Proprietor
January 2006 – Present
Noble Technology, Germantown, WI – Personally Funded Projects and Consulting

  • Designed, researched, developed, and internationally sourced a unique iPhone weather resistant case. Available online at http://PhonePoncho.com
    • Marketing included custom WordPress site with shopping cart, SEO, AdWords PPC campaign, Facebook advertising, YouTube sponsored videos
  • Developed iPhone app using MySQL database to serve daily ice cream flavors based on user location. Available in App Store as “Flavor of the Day
  • Developed educational iPhone app for young children to be able to create digital flash cards using custom pictures from their environment to help with learning their alphabet. Available in App Store as “Say Cheese, ABC’s!

President
July 2007 – December 2010
R2G Enterprises, LLC, Waukesha, WI – Internet Marketing

  • Designed, deployed, and managed innovative online business to business communications platform increasing customer website traffic and brand affinity
  • Negotiated investments, contracts, and partnerships to advance company objectives

Director of New Business Development
June 2007 – December 2008
Heiser Automotive Group, Milwaukee, WI – Corporate Management

  • Structured and implemented $500K comprehensive marketing strategy to maximize return on investment from non-traditional media mediums for annual company sales of $30MM
  • Created targeted online advertising campaigns aligning Website and e-mail marketing with traditional radio, print, and television media increasing lead generation by 20%

National Account Manager
Nov 2006 – June 2007
Direct Supply, Inc., Milwaukee, WI – Medical Supplies

  • Responsible for all aspects of assigned territory development: service, sales, proposals, prospecting, and long-term relationship building
  • Proposed and implemented employee-led “Think Tank” to encourage originality and advancement of Account Manager Role

Retail Sales Management
Nov 2003 – Nov 2006
Best Buy Co, Inc., Fox Point, WI; Boston, MA – Retail Management

  • Trained 60 sales employees who individually reached top-performing levels for the first time; trained Leadership Staff of newly opened stores; highest overall employee satisfaction.
  • Raised Customer Loyalty base to the Top-50 of 700; noted as “Overall Best” in the Midwest.

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