Capabilities

Internet Advertising Strategy, Planning, and Execution

  • ROI optimization across multiple channels
  • SEO and PPC campaign architecture and performance management
  • Website Analytics and their application to conversion goals

Sales and Marketing using Interactive Media

  • Digital design and user testing
  • Advanced understanding of digital advertising and media industry
  • Sales and campaign implementation personnel training

Marketing Technology Business Leadership

  • Vendor selection and total cost analysis
  • Promote educated and quantitative decision-making throughout all levels of leadership
  • Technology product goal setting and measurement

Patents

System and Method for Collecting User-Generated Personalized Content and Dynamically Providing Advertisements and Results

United States Patent Application 61/207,454

Filed February 27, 2009

Inventors: Steve JurkenCale Guin

  • A data collection, interpretation, and results generation system and method that allows for decentralized unbiased opinion and ranking generation to and from the general public, as well as personally customized results and targeted advertisements based on interaction and user provided preferences.

Skills & Expertise

  • Objective-C
  • PHP
  • XML
  • Photoshop
  • MySQL
  • WordPress
  • Google Analytics
  • Google Adwords
  • iPhone App Development
  • Natural SEO
  • Online Lead Generation
  • SEM
  • Mobile Advertising
  • Local Advertising
  • Search Advertising
  • Internet Marketing
  • Web Development
  • Business Strategy and Planning
  • Project Management
  • Planning and Execution
  • Business Unit Leadership

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